Cadbury Curly Wurly Bar, 48ct Case Looks like a ladder, chews like a dream. The Cadbury Curly Wurly is a UK candy icon with the energy of a 70s disco comeback. Twisted, loopy, and unapologetically weird in shape, this nostalgic treat features ribbons of chewy caramel wrapped in Cadbury’s silky milk chocolate—and yes, it absolutely sticks to your teeth (in the best way possible). Once known as the Wig Wag and the Marathon Bar, this throwback is perfect for international candy sections, chocolate lovers, and anyone who thinks their candy should be as funky as their playlist.