Equal parts photo-rich lookbook, and cultural commentary, Fly: The Big Book of Basketball Fashion is the story of the extraordinary intersection of high fashion and basketball, from the league's inception to today, and celebrates the iconic style of NBA athletes * A USA Today Bestseller Each chapter explores the style of an era and the cultural influences that shaped it: The league’s inception in 1949, pre-Civil Rights Movement, when the NBA was mostly comprised of white players who wore suits and skinny ties. The years following the Civil Rights Act of 1964 and the birth of funk and R&B when basketball fashion got flashier (think Walt “Clyde” Frazier and Wilt Chamberlain wearing fur coats and big hats).